My learning goal for this project is to gain a better understanding of the fashion industry and the story behind the clothes that we wear today and eventually produce some of my own clothing. Ideally I would like to learn about the cause and effect of different materials used in clothes (for example, the significance of different fabrics), and how clothes are produced and marketed in brand named stores so I can do the same myself. This became a personal interest of mine recently when I recognised that I’ve always struggled finding clothes that I liked. I’m very picky when it comes to what shorts and shirts I want to buy, it can never be anything too over the top but never something too simplistic and plain. It would take numerous shops for me and my parents to find only a handful of shirts that I liked. However my pickiness of fashion changed on the day that I ordered my first shirt from a music group called “Dreamville”. They released an assortment of clothing for a limited time sale for promotion of an upcoming album and I purchased a shirt from the sale. I realised that the reason I loved the clothing they had to offer was because wearing it helped others understand my identity better and the designs were always so expressive and likeable without ever being over the top.

Ever since then, I’ve wanted to buy and wear more clothing merchandise that came from artists that I liked, however there were multiple issues I ran into. Either the clothing was too expensive (considering that most of it had to be shipped from the US), or some of my favourite artists just simply didn’t have any clothing merchandise available. This encouraged me to make my own clothing line where I would design after artists that I like. I want to give people like me who love music based clothing a convenient and affordable opportunity to buy clothing that they would wear out on a regular basis. Overall, I would like to achieve my learning goal of understanding the clothing industry and being able to produce my own music based designs for sale in correlation to my deep passion for music and music inspired clothing.